Alleyoop 11th Hour Eyeshadow & Liner Stick – Plum Up

Add bold, effortless color to your eye look with the Alleyoop 11th Hour Eyeshadow & Liner Stick in Plum Up. This bestselling cream shadow and liner stick delivers rich, high-pigment plum color with a smooth, blendable formula that glides on effortlessly and stays flawless for 13+ hours.

Perfect for soft everyday definition or dramatic evening glam, the creamy, weightless texture allows you to fill, shade, line, and blend in seconds. Waterproof, smudge-proof, and crease-proof, Plum Up makes creating long-lasting eye looks easier than ever.

Key Features & Benefits

• Multi-use cream eyeshadow and eyeliner stick
• Rich plum shade for bold or everyday eye looks
• Smooth, creamy formula glides on effortlessly
• Blendable texture for quick and easy application
• High-pigment color payoff with lightweight wear
• Long-lasting formula stays put for 13+ hours
• Waterproof, smudge-proof, and crease-proof finish
• Perfect for quick glam or smoky eye looks

Why Boutiques & Salons Love It

• Trendy multitasking beauty product with strong retail appeal
• Great impulse-buy item for makeup displays
• Easy-to-use formula works for all skill levels
• Perfect for travel, touch-ups, and busy lifestyles
• High-performance beauty essential customers love to repurchase

Specifications

• Brand: Alleyoop
• Product: 11th Hour Eyeshadow & Liner Stick
• Shade: Plum Up
• Formula: Cream eyeshadow and liner stick
• Wear Time: 13+ hours
• Finish: Waterproof, smudge-proof, crease-proof

How to Use

Apply directly to eyelids or lash lines and blend quickly with fingertips or a brush before the formula sets. Wear alone or layer for added depth and dimension.

Perfect For

• Everyday eye makeup
• Bold plum and smoky eye looks
• Travel-friendly beauty routines
• Long-lasting makeup wear

Creamy, long-lasting, and effortlessly blendable, the Alleyoop 11th Hour Eyeshadow & Liner Stick in Plum Up makes creating eye-catching looks fast and easy.